Sam Friedman

Sam leads Roo’s product, design, and growth strategy — helping scale the product experience with a sharp focus on usability, speed, and value for both veterinary professionals and hospitals. He’s passionate about building intuitive, effective experiences that unlock real-world impact for real people.

Before Roo, he held senior product leadership roles at Eventbrite and advised high-growth startups across industries. Earlier in his career, he worked as a consultant with top-tier firms, partnering with companies like Apple and Google to solve complex challenges at the intersection of technology, design, and business strategy. With a background spanning marketplaces, SaaS, and consumer tech, Sam brings a thoughtful, cross-functional approach to scaling digital products.