Jeffrey Bishop-Hill

Jeff Bishop-Hill is a results-driven executive specializing in marketplace strategy, operations, and business development. As SVP of Marketplace at Roo, he secured an $11M Series A and led the company to triple-digit growth, expanding from 4 to ~40 markets and strengthening key enterprise partnerships.

Previously, Jeff played a key role in scaling Mercato and Soothe, securing $26M and $31M funding rounds, optimizing logistics, and expanding global operations. With a track record of driving rapid growth, enhancing customer experience, and building high-performing teams, he thrives on transforming businesses through data-driven strategy and operational excellence.

Based in Salt Lake City, Jeffrey is passionate about scaling innovative platforms and driving marketplace success.