Co-Owner of 2525 Sunset Veterinarians
VP Hospital Success
"Char" is passionate about helping veterinary businesses grow in a way that’s smart, sustainable, and meaningful. With more than two decades of experience in roles like Owner, VP, and Founder, she’s built her career on creating thoughtful business plans and growth strategies that work. At Petwell Partners, she led operations and integrations, growing a modest setup into a family of 52 practices known for quality veterinary care. Then, at Roo, Char took a different approach, proving that there’s no one-size-fits-all strategy for business development.
She's the hands-on founder and co-owner of 2525 Sunset Veterinarians, where she’s dedicated to making every visit a positive experience for pets and their people. With a background in veterinary medicine, business development, and management consulting, Charlotte is here to move the veterinary industry forward together.
Senior Manager, Career Pathways
Melissa is a passionate and driven professional, committed to helping veterinary teams grow, lead, and succeed. She earned her CVPM in 2017 and became a Certified Compassion Fatigue Professional in 2020. Since joining Roo in 2021, she has progressed from Business Development to leading the Account Management team, and in 2025, began building Roo’s Career Pathways product to support hospitals, Vets, and Techs in a more collaborative hiring journey. Melissa finds her greatest fulfillment in empowering veterinary professionals and fostering their ongoing development.