"Char" is passionate about helping veterinary businesses grow in a way that’s smart, sustainable, and meaningful. With more than two decades of experience in roles like Owner, VP, and Founder, she’s built her career on creating thoughtful business plans and growth strategies that work. At Petwell Partners, she led operations and integrations, growing a modest setup into a family of 52 practices known for quality veterinary care. Then, at Roo, Char took a different approach, proving that there’s no one-size-fits-all strategy for business development.
Sam has been making waves since 2022 across a variety of roles and regions. With over a decade of experience in veterinary practice management and hospital operations, she brings a deep understanding of both the clinical and business side of veterinary care. She earned her Certified Veterinary Practice Manager (CVPM) designation in 2019 and stays sharp by completing 48 hours of management-specific CE every two years.
